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TRADEMARKS
A Trademark is any sign capable of distinguishing the goods
or
services of one undertaking from those of other undertakings,
particularly words, designs, letters, numerals, the shape of goods
or of their packaging.
The most effective tool for communicating directly with the end-users
of a product or service is a strong trademark. Properly used and promoted,
a trademark may become the most valuable asset of a business. Industrial
strength and strong trademarks are, without a doubt, key factors in a constantly
changing market.
The most effective way to protect your trademarks is through registration, which is best sought at the earliest opportunity. A trademark registration provides protection to the owner of the mark by ensuring the exclusive right to use it to identify goods or services, or to authorize another to use it in return for payment. The period of protection varies, but a trademark can be renewed indefinitely beyond the time limit on payment of additional fees.
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